PR Tips Archive - BlueGecko

10 Sep How to write for media – key ingredients of a good press release

Posted at 10:19h in PR Tips

Topics, trends, title & timing Although there are many new ways to spread the news of your company, a well-written press release is never outdated. A good press release is still a quick and cost-effective means to “spread the word” if it gets published in many...

22 Jan Hot or Not – Is Your Press Release Newsworthy?

Posted at 17:00h in PR Tips

How to determine whether your piece of news provides enough “news value”. Press releases are still relevant in today’s digital world and considered to be a quick and low-cost marketing tool – if they are published. To make sure that your news will get the journalists’...